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ZEE Entertainment launches a first-of-its-kind knowledgea cceleration program-Mind Wars

ZEE Entertainment launches a first-of-its-kind knowledgea cceleration program-Mind Wars

A multi-platform quiz contest aima participation by core students representing over 40.000 schools across ano cities and towns in India M&E Powerhouse aims at addressing the untapped knowledge based entertainment genre

National. April 2016: Zee Entertainment Enterprises Ltd. (ZEEL), a global media and
entertainment powerhouse, announced the launch of one of the world's largest quiz programt itled Mind Wars for school students across India.

As yet another pioneering step by the media & entertainment powerhouse, Mind Wars is a first of its kind initiative, which will be hosted on a multi-platform ecosystem, providing a
comprehensive knowledge acceleration program for students studying in grade 6 to sot The company aims to leverage the power of its multimedia prowess to build a property that will span across both, digital and TV, backed with an unprecedented on ground presence across the country. The company alto aims to enhance the knowledge quotient of over s crore students from 40,000 schools across ao0+ cities of India.

In line with its macro level strategic intent to integrate technology with its content offering
with this initiative, ZEE aims to offer a robust knowledge based lids entertainment platform
which will be hosted on its state of the art digital entertainment platform-ZEE With its robust technology and customised user friendly interface, ZEE5 wll enable and enhance the participation levels, providing an easy access to a crore students across the nation Mind Wars will offer an open platform for school kids to benchmark them against their peers on a national scale using multi-platform testing formats across three content buckets Curriculum, General Knowledge and Current Affairs

The knowledge series will be conducted in the following sequence of events Online Qualifiers: To be held online on the ZEE app and website resulting in the formation of 4000 school teams with a champions per school
City Finale: To be held across 100 cities and towns resulting in 2007 winning school
teams who will be crowned as City Champions
State Finale: To be held across Indian States and Union Territories resulting in
winning school teams who will be crowned as State Champions

National Finale: State Champions will compete on National Television for the title of
Mind Wars Champions India 3019

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With a well curated gratification pattern at each level, Mind Wars aims to maintain a strong
engagement level for the schools and students
At the launch of this initiative, Mr. Punit Misra, CEO, Domestic Broadcast Business at ZEE
Entertainment Enterprises Ltd, said, "We at ZEE Entertainment are focused on offering open
platform to your audience that they can benefit from in the long term. With the launch of a
thoughtfully curated program Mind Wars, we aim to create the largest knowledge database that
students can access throughout the year. It is our bible attempt to gamity knowledge and to
create knowledge-based alternatives for entertainment for kids in their formative years"
The launch event in Delhi, was followed by a quiz competition for 100+ schools from the capital
city, with the quizmaster Mr. Kunal Savarkar, CEO, Xpress Minds Edutainment Pvt. Ltd.
Asa consultant to ZEE for this special initiative, Mr. Savarkar said, "For years, my partner Seema
Chari and I wondered how we could get millions of students to become part of knowledge and
quiming revolution. A chance meeting with the management at ZER, resulted in the creation of
this knowledge juggernaut Thanos to the whole-hearted support of ZEE, our small steps
turning into a giant leap."
Mind Wars will host a database of more than 10,000 questions acrOss the three content buckets
- Curriculum, general knowledge and current affairs. While the level of questions is for grade
6th to 1oth, the platform will also be developed for higher age groups in its advanced stages


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ZEE Entertainment launches a first-of-its-kind knowledgea cceleration program-Mind Wars
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